A digital laboratory for science, maths, and explanation design
We make complex things visible - through interactive visualisation, illustration, and systematic design.
STELLAR CARTOGRAPHY - 50,000 STARS FROM THE GAIA CATALOGUE
Selected Work
Chart of Nuclides
From the familiar periodic table to the vast landscape of 3,300+ atomic species. An interactive explorer that reveals what makes atoms stable or unstable - and why it matters.
EXPLANATION DESIGN · 2026
Stellar Evolution
Using the Hertzsprung-Russell diagram to explore how every star in the night sky is on a journey through the same cosmic story - from birth in a nebula to death as a white dwarf, neutron star, or black hole.
EXPLANATION DESIGN · 2026
Gravitational Wave Detection
On 14 September 2015, two black holes collided. LIGO caught the signal - barely. This interactive recreates the moment of discovery, from raw noise to the chirp that confirmed Einstein was right.
EXPLANATION DESIGN · 2026
Network Effects and Market Timing
Google wasn't first. Facebook wasn't first. iPhone wasn't first. A strategic framework explaining why they won - designed for business leaders who need to understand network dynamics.
STRATEGY · 2025
Orbital Mechanics
How spacecraft navigate - from the counterintuitive physics of orbits to the elegant mathematics of getting to the Moon. Why slowing down makes you go faster, and why the shortest path is never a straight line.
EXPLANATION DESIGN · 2025
What's Inside Your Console?
You use it every day to play games. But what's actually happening inside that box? An explanation designed to make computing hardware genuinely interesting to kids.
EXPLANATION DESIGN · 2025
How we think about explanation
Most explanation fails not because the designer lacks skill, but because they've forgotten what it's like not to understand. We start with the information gap - what your audience already knows versus what they need to - and design the shortest path between those two states.
Read our methodology →Have something complex to communicate?
We work with research institutions, publishers, museums, and organisations who need to make difficult ideas clear. Start with a conversation.
Get in touch